ComBeat reads your whole market every day — then predicts the Moves worth making, ready to ship.

Four streams — your competitors, your brand, your customers, your sector — read together, every day. Not a dashboard you have to interpret. A predictive, Forward Intelligence-ranked Move you can ship.

Hunt Ground Signal Horizon
The category

What is Forward Intelligence?

Competitive intelligence tells you what already happened. Forward Intelligence predicts what will happen — and what to do about it — before your competitors notice the same signal.

Competitive intelligence

Looks backward.

Enterprise tools report what your competitors did — a feed of changes, alerts, and dashboards, all of it already in the past, and usually built on just one or two pillars. The work of turning that into a decision is left blank, entirely on you. It stops at the past.

Forward Intelligence

Looks forward.

ComBeat reads four streams together, models where your market is heading, and ranks the single move most likely to win this week — drafted and ready to ship. It ends at action.

See further across four dimensions, every week — with one decisive move ranked at the top.

The four pillars

Multiple streams of intelligence.
Thousands of signals, read and modelled together — every day.

Three streams map the fight in front of you. The fourth is the lens that focuses the other three. Every signal is checked against other sources, scored for how sure we are, and compared with twelve months of history.

Horizon Market
Signal Customers
Hunt Competitors
Ground Your brand
Hunt0
Ground0
Signal0
Horizon0
Stream 01 Hunt Competitor Intelligence
Outgun the competitors costing you sales.
We track their prices, hiring, ads, search rankings, reviews and website changes. Every change is checked against other sources, scored for how sure we are, and set against twelve months of history.
Smart-Daily Digest

We only alert you when it matters. Silent days mean zero noise.

Sentiment Feed

Every competitor change tagged threat, opportunity or neutral, so you know at a glance.

Battlecards Pro+

Answers for when a prospect names a competitor, written for your sales team.

SEO + Ad Library

Their search rankings and ads, next to yours.

8 feeds in this stream today, more added every week: Daily Digest · Sentiment Feed · SEO + Ad Library · Pricing · Product · Place · Promotion · People

12 months of competitor history, modelled
Stream 02 Ground My Brand Intelligence
Watch yourself the way we watch them.
Watches your brand the same way it watches your competitors. Five views plus an Auto-Synthesised SWOT — refreshed weekly, with three ranked actions from day one.
AI Citation Business+

How often ChatGPT, Claude, Perplexity and Gemini mention you, checked weekly on 50 questions people ask in your sector.

SEO Health

Your rankings, traffic gap to your top competitor, branded searches and backlinks.

Reviews + SoV

Reviews from the sites and directories that matter, plus social mentions, side by side with theirs.

Auto-Synthesised SWOT

Strengths, weaknesses, opportunities, threats — refreshed weekly from your data and theirs.

Account Health Pro+

Three actions a week, with replies drafted for every unanswered bad review.

8 feeds in this stream today, more added every week: SEO Health · AI Citation · Reviews + SoV · Social Mentions · Strengths · Weaknesses · Account Health · Churn Signals

Watched the way we watch them
Stream 03 Signal Customer Intelligence
See demand shift before they do.
Three views — Demand Read, Customer Voice, Channel Signals — that spot what customers are starting to ask for, what they complain about in your competitors' reviews, and where demand is moving.
Demand Read

A 12-month demand forecast for your sector. Rising questions flagged early, before everyone is searching for them.

Customer Voice

Pain themes mined from your competitors' 1- and 2-star reviews, so you can capitalise on their weak spots.

Channel Signals

Where a trend shows up first. Some platforms move weeks before Google does; we catch it there.

Blind Spot + Pricing Gap

What they offer that you don't, and where your price sits against the sector.

8 feeds in this stream today, more added every week: Demand Read · Customer Voice · Channel Signals · Pricing Gap · Blind Spot · Intent Surge · Want Shift · Complaint Shift

Demand shift, caught before they do
Stream 04 Horizon Market Intelligence · the lens
The context behind every Move.
We watch sector funding, takeovers, rule changes, hiring and the bigger trends. We don't dump data on you — a market signal only reaches your dashboard when there's something you can do about it.
Regulatory

Rule changes matched to your sector and sub-sector across UK, US, AU and CA — not generic feeds.

Money Moves

Who's raising money, who's buying whom, who's next.

Hiring Velocity

Who's hiring in your sector, and what the roles say about where the market is going.

Macro Overlay

Bigger trends tied to your sub-sector, never generic.

8 feeds in this stream today, more added every week: Regulatory · Hiring Velocity · Adjacent Markets · Money Moves · Macro Overlay · Tech Shifts · Demand Structure · Agentic Channels

The lens that focuses the other three

Horizon isn't a fourth parallel stream. Hunt, Ground, and Signal map the immediate fight. Horizon is the lens that focuses all three — turning this week's Move into next quarter's position.

Why this can't be copied

The synthesis is the moat.

Any tool can show you one stream. The value isn't in any single pillar — it's in reading all four together, the same way, every day, and predicting the one Move most likely to win.

Hunt + Ground + Signal + Horizon
One Forward Intelligence engine reads all four together.

It checks the signals against each other, scores every source for how reliable it is, predicts the likely outcome, and refuses anything that doesn't clear the bar. When the data is thin, it says so — or says nothing. It never claims a confidence it hasn't earned.

→ One predicted, ranked Move — drafted and ready to ship
combeat · forward-intelligence-engineRunning
Engine log · live · every source checked and scoredWeak ideas refused in the open
▸engine
↓every line in the log enters here↓
Ingest3,959 signalsfour streams · sample week
→
Model412 patternspredictive, scored
→
Pattern38 candidatessignal vs noise
→
Lever9 leversmapped to your business
→
Move6 movesdrafted, asset beside it
→
Rank3 rankedconfidence-scored · weak refused
→
Brief1 briefyour approval · ships
↓the funnel ends in one Forward Brief↓
Forward Brief — Accounting PracticeThis week · compiled Mon 07:00 · four streams · 3 Moves
Clear TrendCompiling…
At a Glance
What's happeningBridge & Co is now 20% cheaper on year-end work, and nine reviews in three weeks say you reply slowly.
What we don't know yetWhether local demand for "Making Tax Digital" advice is big enough to be worth chasing — we can see the gap, not its size.
What it means for youThis week is about evidence, not discounts — show clients the value behind your fee, and fix the replies.
Your Next Moves · ranked by predicted impact
#1HuntMarketingReputation82% sure
Show clients what you do for them and what their fee buys. Don't cut it.
What changedBridge & Co published a fixed-fee year-end package about 20% below yours — on their pricing page and two directories.
Why nowTheir message is "same result, less money". Say nothing and clients believe it. Match it and you lose 20% on every client without winning the argument.
What's at stakeSome of your clients will be up for renewal in the next 90 days. If just two of them leave on price, that's a year of their fees gone.
What ComBeat ships"What's included in your fee" page3 social postsRenewal email"Cheaper elsewhere" answer
#2GroundCustomer serviceReputationFix the slow replies, then answer every review.78% sure · Clear Trend
#3SignalHuntMarketingPromotionOwn "Making Tax Digital" advice locally, as the hands-on option.64% sure · Early Signal
✕ Refused this weekHuntCut fee to match Bridge & Co — price-match · scored 0 · never headline3,835 weaker signals filtered before ranking
You can ask ChatGPT, Claude, or Gemini about your competitors. They'll answer from training data months out of date. They hold none of these four pillars for your business — no live read of your competitor's pricing page, no score of your brand's AI citations, no read of your customers' shifting demand. The synthesis only works when the streams are real, current, and yours.
Why we say it ships

Most intelligence stops at the insight.
Forward Intelligence ships the Move.

A prediction you can't act on is just a more expensive dashboard. ComBeat closes the last mile every other tool leaves open — the engine predicts, you approve, and the Move ships through your own connected tools.

Predict

The engine ranks the Move.

Four streams modelled together produce one predicted, confidence-scored Move — with the asset already drafted beside it.

Approve

You stay in command.

Edit, approve, or reject. Nothing ships without you — the human gate is the product, not a limitation.

Ship

It goes live through your tools.

The approved Move ships through your own connected accounts — drafted email, landing page, social post, review reply — sent to the right team.

Descriptive tools tell you what happened. Diagnostic tools tell you why. Predictive tools tell you what's next. ComBeat goes one step further — it ships the Move you approve. Predictive analytics, executed.

Not just one move — your whole business

Forward strategy across
nine levers of your business.

Competitive intelligence tools stop at "what your competitors are doing." ComBeat looks at all nine parts of how your business makes money and sends each Move to the part it changes. Not just a price tweak. The right lever, whatever the signal proves it should be this week.

Lever 01

Product

Positioning · packaging · feature launch · bundle change

Lever 02

Price

Price change · discount · trial structure · ladder restructure

Lever 03

Place

Channel mix · new geo · marketplace · partner channel

Lever 04

Promotion

Campaign · counter-ad (Phase 1: assets) · seasonal push · launch wave

Lever 05

People

Responding to a rival's hiring · skills gaps · training

Lever 06

Process

Workflow change · SLA · onboarding · delivery

Lever 07

Reputation

Review response · AI citation defence · social proof · case study

Lever 08

Win-back

Churned-customer outreach · loyalty · referral lever

Lever 09

Market expansion Pro+

Entering a market next to yours · a new channel · a partnership

Under the hood the engine reasons across the full Business Model Canvas — nine blocks, with a 4Ps lens for product businesses and a 7Ps lens for service businesses, chosen at setup. You see Moves on the lever that moves your business. The framework runs internally.

What ships · who it ships to

Routed to your teams.
Sales support built in.

Every Move goes to the right team and is marked either "ComBeat can ship this" or "this one needs you". Your sales team gets battlecards and answers to objections; your brand team gets review replies; you get the calls that need judgement.

What ComBeat ships

The engine ships it.

Moves that go out through your connected tools the moment you approve.

Needs you

You carry it.

Decisions that need a conversation, a hire, or a change in how you work. The engine names them so they don't get lost.

Sales

  • Battlecards · competitor-tuned
  • Objection scripts
  • Pricing-page positioning
  • Outreach to people who already know you

Marketing

  • Landing page drafts
  • Blog posts · long-form
  • Ad creative briefs Biz+
  • Email campaign sequences
  • Social posts · scheduled

Customer Success

  • Retention email sequences
  • Win-back campaigns
  • Loyalty · referral nudges
  • NPS follow-ups

Product

  • Positioning · packaging copy
  • Feature-launch comms
  • Bundle proposals
  • Website updates draft

Brand

  • Review responses
  • AI Citation defence
  • Social-proof assets
  • Case-study briefs

RevOps

  • Pricing-page updates draft
  • A/B test plans
  • Trial-structure changes
  • Discount · ladder restructure

Partnerships

  • Partner outreach drafts
  • Co-marketing briefs
  • Adjacent-channel pitches Pro+

Content

  • Blog content briefs
  • SEO landing page outlines
  • Sector-page content
  • Editorial schedule
Needs you
Only you can do these

Decisions that need your judgement, hiring cues, and Moves ComBeat can't ship for you — named, never silently dropped.

Hiring decisionsPricing strategy callsAdjacent-market entry · Pro+Partnership negotiationsOperational restructuringBrand-direction shifts
Win the week · command the quarter

Weekly Moves win the week.
Forward Opportunities command the quarter.

The same engine generating your weekly Moves is simultaneously modelling the strategic horizon — watching adjacent sectors for the precise moment a new market opens for your business. Same predictive power. Longer horizon.

Weekly Move · all tiers

Win the week.

14–30 day window · ship by Friday

The competitor moved or the market shifted in your sector right now. Three arrive every week, ranked — drafted and ready to ship.

Forward Opportunity · Pro+

Command the quarter.

60–180 day window · investigate this quarter

Demand in a market next to yours has crossed our bar — a door is opening, and you're well placed to go through it first.

And when a new market opens a door — we see it first.

HorizonSignalOpportunityA market next to yours90-day windowPRO+

Accountancy for vets — nobody local is offering it.

What we’re seeing: You already act for 14 dental practices. Vet practices have most of the same compliance needs, and searches for “accountant for veterinary practice” in your area are up 135% this year — growing faster than dental. No firm within 20 miles is offering it. The national chain that bought your two nearest rivals sells automation; vets are asking for a named accountant who knows their sector.

Clear Trend
Window90 days
Effort2–3 weeks
Sizemedium–high
First steps: Add a “for veterinary practices” page to your site (drafted for you). One call to confirm the fit with a vet you already know. A letter to the 50 nearest clinics. Two pilots → one case study → launch.

How sure we are: 71% · Needs you: the confirmation call.

HorizonGroundOpportunityClients on the move60-day windowPRO+

The national chain just bought your two nearest rivals. Their clients may be looking again.

What we’re seeing: Three local practices were bought by a national chain last month, including the two nearest you, and they’re being rebranded. Reviews of the chain’s other offices mention “always a different person”. People who chose an independent firm are the most likely to look around — and “switching mid-year” worries come up often in local reviews, and nobody answers them.

Emerging Pattern
Window60 days
Effort1–2 weeks
Sizemedium
First steps: Publish a “Switching accountant mid-year — what actually happens” page (drafted for you). Refresh your Google profile and ask five recent clients for a review. A short local ad: “Your accountant just changed hands? Talk to one that hasn’t.”

How sure we are: 58% · Needs you: decide how many new clients you can take on this quarter.

Sample opportunities; figures illustrative. Most weeks this section is empty — we only show a door when the data clears a high bar.

Where it all lands

Thousands of signals in.
Ranked Moves — ready to ship — out.

Everything the four streams read and model converges in one workspace — and opens on the tab that answers the only question that matters: what do I ship this week? Every Move arrives drafted, scored, and one approval away from going live through your own tools.

UK
Moves to ship
3
this week · you approve each one
Signals kept this week
124
3,835 refused
AI citation
61/100
↑7 · #2 locally
Next Forward Brief
Mon
07:00 · last compiled Mon 07:00
This week's Forward Brief · compiled Mon 07:00 · since last week: 1 new Move, 1 promoted, 2 refused
3 Moves to ship this week
Clear Trend
#1 Move Hunt Marketing Reputation 82%you approve each
Show clients what you do for them and what their fee buys. Don’t cut it.
Nothing ships until you approve it. Refusing asks why and helps the engine learn.
Applies to: every client due to renew in the next 90 days
What changedBridge & Co published a fixed-fee year-end package about 20% below yours — on their pricing page and two directories.
Why nowTheir message is “same result, less money”. Say nothing and clients believe it. Match it and you lose 20% on every client without winning the argument.
What’s at stakeSome of your clients will be up for renewal in the next 90 days. If just two of them leave on price, that’s a year of their fees gone.
Predictive Confidence
How sure we are this Move is right
PatternClear Trend
Time window14 days
Effort2 hours
MagnitudeHigh
94% of the sources behind this agree with each other.
Likely Impact
What the engine predicts will happen when you ship this Move
Revenue — a year of fees kept for every client who would have left on price
Customers — keeps the ones who buy on service, and gives them the words to defend their choice
Market reach — answers “cheaper elsewhere” before it’s asked, on your site and in every renewal email
Risk averted — no 20% cut across every client
Risks & Considerations
Client reaction
some clients will still leave on price; this Move keeps the ones who value what you do
Competitor reaction
Bridge & Co may cut further; that’s theirs to fund
The case against
“Cutting to match is faster and certain.” It is certain to cost 20% on every client, and it agrees with their claim. It only wins if your clients buy on price alone — your reviews say they buy on service.
Recommended test
send the new fee page to five renewing clients before the full email.
PullsReputationPromotion
What ComBeat ships
Ship it yourself, or let ComBeat ship it when you say yes:
  • A “What’s included in your fee” section for your website — drafted for you to publish
  • 3 social posts, each a short client story about a problem you caught — scheduled over 10 days
  • An email to every client due to renew, with the comparison laid out plainly
  • A one-page answer for when a client says “Bridge & Co are cheaper”
Needs youchoose three clients we can quote by name; check the fee-page wording.
How sure we are: 82%Clear TrendAbout 35 credits
Ships through your connected tools · you can withdraw the page after 30 days
#2 Ground Customer service Reputation Fix the slow replies, then answer every review. 9 reviews · 2 directories · 3 weeks. Replies drafted for your approval; waits for your fix date.
How sure we are: 78%Clear Trend~20 credits
#3 Signal Hunt Marketing Promotion Own “Making Tax Digital” advice locally, as the hands-on option. People nearby are searching for it and no local firm — not even Bridge & Co — has a page answering them, while the national chain sells automation. We can’t yet size the demand, so it’s ranked third.
How sure we are: 64%Early Signal~30 credits
✕ Refused this weekWeak ideas the predictive engine considered and rejected — shown so you can see the bar
HuntCut the fee to match Bridge & Coprice-match scored 0; never a headline Move
GroundLaunch a loyalty discount off one viral mentionone source, nothing to corroborate it
SignalBuild a vet-practice package this monthearly signal, demand size unknown; moved to Forward Opportunities
3,835 weaker signals filtered before ranking · why these were refused →
Strategic Horizon · Forward Opportunities

Predicted openings in markets next to yours — shown only when the data clears a high bar.

HorizonSignalOpportunityA market next to yours90-day windowPRO+

Accountancy for vets — nobody local is offering it.

What we’re seeing: You already act for 14 dental practices. Vet practices have most of the same compliance needs, and searches for “accountant for veterinary practice” in your area are up 135% this year — growing faster than dental. No firm within 20 miles is offering it. The national chain that bought your two nearest rivals sells automation; vets are asking for a named accountant who knows their sector.

Clear Trend
Window90 days
Effort2–3 weeks
Sizemedium–high
First steps: Add a “for veterinary practices” page to your site (drafted for you). One call to confirm the fit with a vet you already know. A letter to the 50 nearest clinics. Two pilots → one case study → launch.

How sure we are: 71% · Needs you: the confirmation call.

HorizonGroundOpportunityClients on the move60-day windowPRO+

The national chain just bought your two nearest rivals. Their clients may be looking again.

What we’re seeing: Three local practices were bought by a national chain last month, including the two nearest you, and they’re being rebranded. Reviews of the chain’s other offices mention “always a different person”. People who chose an independent firm are the most likely to look around — and “switching mid-year” worries come up often in local reviews, and nobody answers them.

Emerging Pattern
Window60 days
Effort1–2 weeks
Sizemedium
First steps: Publish a “Switching accountant mid-year — what actually happens” page (drafted for you). Refresh your Google profile and ask five recent clients for a review. A short local ad: “Your accountant just changed hands? Talk to one that hasn’t.”

How sure we are: 58% · Needs you: decide how many new clients you can take on this quarter.

Sample opportunities; figures illustrative. Most weeks this section is empty — we only show a door when the data clears a high bar.

Competitors Hunt · 5 tracked
Bridge & CoHot
Crystal AccountantsActive
Watson PartnersActive
Northwood TaxQuiet
Ledger HouseMuted
My Brand health Ground
AI citation61/100 ↑7 · #2 locally
SEO health72 ↑3
Reviews4.6 ↓0.1
Share of voice18% ↑2
Auto-Synthesised SWOT Weekly
Strengths
  • Xero Gold Partner
  • 4.6 review avg
  • 20yr local trust
Weaknesses
  • Slow replies
  • No Making Tax Digital content
  • Slipping AI rank
Opportunities
  • MTD advice gap
  • Vet-practice market
  • Chain’s clients looking again
Threats
  • Bridge & Co 20% cheaper
  • National chain bought your 2 nearest
  • 9 bad reviews in 3 weeks
Adjacent Sectors Pro+
Veterinary practiceHeating up
Dental practiceHeating up
Allied health (physio)Watching
Independent law firmsStable
How close each market is to yours — the engine predicts a Forward Opportunity only when the data clears the bar
Recent Signals Cross-pillar
HuntBridge & Co published a year-end package 20% below yours
Ground9 negative reviews in 3 weeks — all about response time
Signal“Making Tax Digital accountant” searches rising — no local firm ranking
HorizonNational chain acquired 3 local practices, incl. your 2 nearest
Smart-Daily DigestHunt
Every competitor change from the last 24 hours — scored, tagged threat or opportunity, weak ones filtered out.
All · 14Threats · 4Opportunities · 6PricingHiringContent
07:42HuntConfirmed source · 94%Threat
Bridge & Co published a fixed-fee year-end package 20% below yours
Their pricing page changed overnight; the same package appears on two directories.
06:15SignalConfirmed source · 81%Opportunity
No local firm ranks for “Making Tax Digital accountant”
Searches are rising and page 1 is national chains and directories. We can’t size the demand yet.
Yesterday 18:03HorizonSecondary source · 84%Threat
The national chain posted 2 senior roles in your town
Consistent with staffing the two practices it just bought.
Yesterday 09:20HuntSecondary source · 81%Neutral
Northwood Tax published "Year-end checklist" lead magnet
Fourth gated asset this quarter. Their content engine is consistent but not targeting your keywords.
My AI Citation ScoreGround
How often ChatGPT, Perplexity, Gemini and Claude mention your firm when someone nearby asks for an accountant — checked weekly.
61
/ 100 · this week
▲ +7 vs last week
12-week trend
#Firm · local "recommend an accountant" promptsScoreCitations share
1Watson Partners74
2You · Fairview Accounting61
3Crystal Accountants55
4Bridge & Co41
5Northwood Tax33
BattlecardsHunt
Written for each competitor and refreshed when they change. Open a card to edit it before your next conversation.
vs Bridge & Co“They’re 20% cheaper”three lines that hold on price, and the one thing you never concede
● Updated today· pricing change detected
vs Watson Partners“They have better reviews”review count vs what you actually deliver; cites your retention
● Updated 3d ago
vs Crystal Accountants“They’re the premium firm”what £300 buys there vs here
● Refresh queued· new campaign detected
Blind Spot + Pricing GapSignal
Where the local market is exposed — and where you are. Refreshed weekly from all four streams.
Bridge & Co is 20% below you on year-end work — and nobody local says what their fee includes.
Market blind spots (yours to take)
Making Tax Digital advice — searches rising, no local page
Vet-practice accountancy — no firm within 20 miles
“Switching mid-year” worries — common in reviews, nobody answers them
Your blind spots (exposure)
Google reviews — 9 negative in 3 weeks, all about response time
AI mentions — #2 locally at 61/100
Fee page — doesn’t say what’s included
The output

The prediction, the Move, the ship —
every Brief, in three layers.

No buried lead. No overload. The conclusion sits at the front, the Moves you ship sit in the middle — drafted, scored, one approval from live — and the strategic work only you can carry sits at the back.

1
At a Glance

What this week proves — in three sentences.

The conclusion, an honest admission of what's still unknown, and the single implication for you. Read it in under a minute and you already know the week's story.

2
Your Next Moves · ranked

The Moves you ship — ranked by predicted impact.

Each Move carries what changed, why now, and what's at stake, plus everything you need to decide: Predictive Confidence, Likely Impact, and the case against it. Beside it: what ComBeat ships, who it goes to, and the Approve button. This is the layer that ships.

3
Decisions only you can make

The strategic work only you can carry.

Decisions that need your judgement, hiring cues, and Moves ComBeat can't ship for you. The engine names them so they don't get lost — even though it can't ship them for you.

See your first Move
this week.

Join the waitlist. Waitlist members get 30% off their first 12 months at launch. Your first Forward Brief lands Monday 07:00, your time.